Puck

Over two years, Puck News invited audiences to experience their brand in playful, unexpected ways. The first pop-up took the form of a fully stocked newsstand—complete with sundries, branded giveaways, and a nod to the golden age of print. In year two, the concept evolved into a vintage audio lounge, where custom paneled walls and Victrola-style megaphones allowed guests to “listen in” on stories told directly by Puck’s reporters. Together, the activations turned news into an experience you could see, touch, and hear.